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15th June 2023
Many postgraduate students are drawn to marketing for the next step of their educational journey. This applied, professionally focused discipline draws knowledge and skills from a wide range of subject areas, making it a great choice for students from a variety of subject backgrounds.
Marketing plays a role in a huge range of organisations and businesses, from innovative starts ups to multinational companies, charities, and public services. After some time in this career, graduates will be able to move into senior marketing roles that attract highly competitive salaries, along with varied and interesting workloads.
With almost 400 postgraduate degree programmes on offer across over 135 UK universities, it can be a challenge working out which are the best universities for marketing. This guide is designed to help you understand the value of marketing university rankings, helping you easily find the top universities for this subject.
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In the Complete University Guide 2024 league table, there are three universities that top the table overall in this subject. As the best unis for marketing, these are a sensible place to start for your research into where to study at postgraduate level. While you may not ultimately choose one of these universities for your studies, the top universities for marketing in the UK are:
Student satisfaction is another key factor to consider in your decision-making process. This score relates to the experience of postgraduate students at this university, whether it’s related to the content and delivery of their course itself, the expertise of staff and related professional opportunities, or the support services and social life that the university offers alongside it.
The highest-ranking university for marketing, in terms of student satisfaction, is the University of Plymouth.
Go to: Search for marketing courses at University of Plymouth
For many students, graduate prospects are one of the most important factors when it comes to choosing a university for marketing at postgraduate level. This rating relates to how effectively students feel they can successfully apply for relevant roles after their studies. It’s affected by the content of the course, career support services, and wider professional opportunities offered alongside the curriculum. This is especially relevant for marketing, where sector relevant knowledge, valuable industry skills, and professional experience or connections are essential to graduate success.
Lancaster University ranked highly for marketing students in terms of graduate prospects.
Go to: Search for marketing courses at Lancaster University
For students looking to move into further studies, such as a research master’s or a doctorate, studying at a marketing university with a high research quality ranking will be a priority in their decision making process. This ranking encompasses the content and structure of the courses offered, the quality of research equipment and access to it, the expertise and support of staff, and the activity of relevant research groups and centres.
The highest-ranking university for research quality in marketing is City, University of London.
Go to: Search for marketing courses at City, University of London
The information and rankings for this article are sourced from the Complete University Guide League Tables, which gathered its data from various leading higher education sources such as the National Student Survey, the 2021 Research Excellence Framework, and the Higher Education Statistics Agency. This information was evaluated using Complete University Guide’s unique methodology, providing rankings that reflect the priorities and needs of prospective students.
Go to: See the 2024 Complete University Guide marketing subject league table
As a prospective postgraduate marketing student, you’ll be able to browse and choose from a huge range of universities that have been rated and reviewed by real, current students. One university that has been reviewed positively for marketing on Whatuni is Swansea University, which has attracted a wealth of five-star ratings from learners. One student went on to say, "The lecturers at Swansea University truly care and ensure they do everything in their capacity to allow you to meet your full potential.”
Go to: Search for marketing courses at Swansea University
There are several hundred postgraduate courses in marketing on offer, across more than 135 universities around the UK. You can use the PGC course search tool to browse these study options and easily access relevant information, helping you quickly find the best unis for marketing to study at.
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