MSc International Business and Marketing

Course summary

• Gain the expertise you need to excel in international business and marketing.
• Engage with real organisations via a live consultancy project.
• Develop your skillset through collaborative and independent learning.
• Attain rounded knowledge on an academically challenging, multidisciplinary course.

On this course, you'll tackle business and marketing with an outward-facing, international perspective. You'll consider strategy and engagement on a global scale, and understand how business is conducted across cultures and borders.

How you learn

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

On this course, you'll study international business topics such as globalisation, multinational enterprises, cross-cultural management, international strategy, and global supply chains. In the marketing strand, modules will focus on areas such as international markets, brands and consumers. Practical work is featured throughout the course to ensure that you apply your skills.

Our large and diverse teaching team combines practical industry experience and academic research expertise. This enables us to blend contemporary, real-world understanding of business with advanced theoretical knowledge and a truly international perspective.

You learn through

• lectures
• seminars
• workshops
• live projects
• simulations
• peer learning
• independent study
• guest speakers

Future careers

This course prepares you for a career in

• account management
• advertising
• business development
• retail buying
• consultancy
• marketing
• human resource management
• logistics management
• management consultancy
• market research analysis
• product management
• project management
• retail management.

Good degree (minimum second class honours) or international equivalent, normally in a business-related subject.