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Full time
1 year
09-SEP-24
MSc - Master of Science
Consumer Studies Psychology (General) International Marketing
Taught
Heriot Watt University's MSc in International Marketing with Consumer Psychology delivers a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.
Overview
The MSc in International Marketing with Consumer Psychology provides insight into consumer behaviour against a background of international marketing concepts.
There are eight taught courses, divided equally over two semesters, followed by an international marketing with consumer psychology dissertation in semester 3. Part-time students register for two courses per semester and progress to the dissertation at the end of their second year. Assessment is specifically designed to develop professional career readiness and includes several collaborative projects with industry partners.
For this course (per year)
£10,736
For this course (per year)
£23,248
Students should hold a good Honours degree (first or second class) or its non-UK equivalent in a relevant subject from a recognised British or overseas university.
Heriot-Watt University has a 200-year history, and over that time has cultivated an outstanding reputation for its quality of teaching and research. Despite being one of the oldest learning institutions in the UK, it offers a contemporary, research-driven approach to learning that ensures students are always benefiting from the very latest in global knowledge. The Edinburgh campus is based on 380 acres of parkland just outside of the city...more
Full time | 1 year | 09-SEP-24
Full time | 3 years | 09-SEP-24
Full time | 1 year | 09-SEP-24
